Compliance · Food Labelling
A, I or M: The Three Letters That Can Now Put Your Menu on the Wrong Side of the Law
Sixty-two per cent.
That is roughly how much of the edible seafood Australians eat is imported, mostly from Asia, with New Zealand and Norway also major suppliers. For decades, a diner ordering "fresh flathead" at the local pub had nothing but the menu's word to go on.
That changed on 1 July 2026. Today, a single missing letter beside your fish and chips is a breach of the Australian Consumer Law. Most venues have updated the printed menu. Far fewer have checked the delivery app, the specials board or the invoice folder. That is where the exposure sits.
What Actually Changed
The rule has a long name: the Competition and Consumer (Australian Consumer Law, Country of Origin Information for Seafood for Immediate Consumption) Information Standard 2025. It sits under the Australian Consumer Law, not the Food Standards Code. That one detail matters, because it means a different regulator can walk through your door.
It captures any seafood that is ready to eat the moment you hand it over, whether the customer eats in, takes it away or has it delivered.
Covered
- Restaurants, cafes, pubs and clubs
- Takeaways and food trucks
- Market stalls selling ready-to-eat food
- Hotels and motels, room service included
- Casinos and amusement parks
Not covered
- Canteens and schools
- Prisons
- Hospitals and medical institutions
The label must be visible before the customer orders, on paper or on screen.
Three Ways to Label: Pick One
A
Single Letter With a Legend
A beside Australian seafood, I beside imported, M for mixed. You must include a key explaining the letters. For a mixed dish, you can tag each seafood ingredient separately instead.
B
Full Words
Write "Australian", "imported" or "mixed" after the dish name or inside it. No legend needed.
C
One Statement for the Whole Venue
"All our seafood is Australian" works, but only if every piece of seafood you serve shares one origin. Buy even one imported prawn line and this option is gone.
Whichever you choose, the wording must be clear, legible, in English, and truthful.
The Grey Zones That Catch Venues Out
The test is whether you market the dish as seafood. That means the name or description mentions seafood, or the dish is commonly understood to contain it.
You must label
- Prawn toast, seafood chowder, chilli mussels, salmon poke
- A curry noodle soup whose description lists prawns, even if the dish name does not
- Fish, eels, crustaceans, molluscs (snails included), roe and caviar, sea urchins and sea cucumbers, saltwater or freshwater
You do not need to label
- A green curry seasoned with fish sauce
- A tuna melt made with canned tuna, or anything using anchovy paste or bonito flakes
- A dish not sold as seafood with only a minor amount of it
- Food at a fundraising event
- Orders served more than 24 hours after they are placed
- Crocodile, frogs' legs, seaweed or squid ink
When in doubt, label it. An extra letter costs nothing. A missing one can cost a great deal.
Your Paper Trail: Three Months, No Excuses
You must keep proof of origin for three months from the last day the dish was offered. Invoices, supplier emails or a photo of the carton all count, and the state consumer protection agency can demand to see them. If a supplier's paperwork is silent on origin, ask in writing. They are obliged to give it to you in writing, and a supplier who refuses can be reported.
$2.5M
Maximum penalty for individuals
$50M
Or 30% of turnover, for businesses
3 mths
Record keeping after a dish is last offered
For lesser breaches, infringement notices and enforceable undertakings are also on the table.
Two Regulators, One Plate
Most operators miss this. The origin letter is a consumer law matter handled by Fair Trading. The name of the fish is a food law matter. Under the NSW Food Act 2003, describing food incorrectly is an offence, and that includes selling one seafood species as another. The safe reference is the Australian Fish Names Standard, and the NSW Food Authority publishes penalty notices on its public name and shame register.
The specials board reads "Local snapper (A)". The invoice in the office reads "frozen fillets, product of New Zealand, different species".
That is two problems on one plate.
Supply Swaps Without Reprinting
Suppliers run short. Origins change. You do not need to reprint menus for a temporary switch. A removable sticker over the letter, or a clear sign at the ordering point, is acceptable. Digital menus, however, must be updated.
Technical Terms Simplified
Immediate Consumption
Ready to Eat
Food that is ready to eat as soon as it reaches the customer.
Marketed as Seafood
The Trigger Test
The dish name or description refers to seafood, or customers would reasonably expect it to contain seafood.
Legend
The Key
Explains what A, I and M stand for. Mandatory if you use single letters.
5 Steps to Bulletproof Compliance
1
Map Every Seafood Line
Go through the dine-in menu, takeaway menu, specials board, catering list and every delivery platform. List each dish and its seafood ingredients.
2
Match Each Ingredient to an Invoice
No invoice showing origin? Request written confirmation from the supplier this week.
3
Apply One Method Everywhere
Mixing methods across menus confuses customers and inspectors alike.
4
Build a Supply Swap Kit
Pre-printed A, I and M stickers plus a counter sign template. Assign one person to update apps the same day.
5
Brief Front of House
Staff should be able to answer "Where is the barra from?" without guessing.
Need a second set of eyes on your menu?
ANFSI's labelling specialists can review your menus, supplier documents and traceability records before an inspector does.
Sources: Department of Industry, Science and Resources; business.gov.au; NSW Government (Fair Trading); Department of Agriculture, Fisheries and Forestry; NSW Food Authority.
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